Essays about: "retail mobile"
Showing result 1 - 5 of 47 essays containing the words retail mobile.
-
1. Technology Acceptance in the Age of Mobile Applications
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE
-
2. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES
University essay from Göteborgs universitet/Graduate SchoolAbstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE
-
3. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE
-
4. Employing gamification to support sustainable food consumption : Analysis and Redesign of the Too Good To Go mobile app
University essay from Umeå universitet/Institutionen för informatikAbstract : An estimated 1.3 billion tons of food is lost or wasted every year, adding to the growing problem of CO2 emissions and global warming. Consequently, there is an urgent need to address this issue. READ MORE
-
5. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE