Essays about: "retail product positioning"

Showing result 1 - 5 of 7 essays containing the words retail product positioning.

  1. 1. Populating a Database to be used with an Indoor Positioning System

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Maria Halvarsson; Jinglan Qin; [2022]
    Keywords : Indoor positioning system; Bluetooth Low Energy; Relational database; AWS cloud services; Indoor asset tracking; Indoor navigation; Indoor localization; Database design; Inomhuspositioneringssystem; Bluetooth Low Energy; Relationsdatabas; AWS molntjänster; Tillgångsspårning; Inomhusnavigering; Inomhuslokalisering; Databasdesign;

    Abstract : Indoor Positioning System (IPS) are becoming more common in many areas such as retail, warehouses, smart facilities, and manufacturing.In recent years, Bluetooth Low Energy (BLE)-based IPS has become increasingly popular due to its low cost and low energy consumption. One of the more recent updates, Bluetooth 5. READ MORE

  3. 2. A design of an iOS application prototype supporting the handling of issues in retail environments

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Thim Lohse; Gustav Pettersson; [2017]
    Keywords : bluetooth; prototype; innovation; retail; front-end; iOS; bluetooth; prototyp; innovation; detaljhandeln; front-end; iOS;

    Abstract : The development of new technology has made it possible for new ways of shopping. By providing more digital services in the physical stores, there is a possibility for the stores to provide a more ubiquitous and smart shopping experience for its customers. READ MORE

  4. 3. Design and prototyping of sneaker for Mr & Mrs Italy

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Liina Alsén; [2015]
    Keywords : ;

    Abstract : In this report the product development process of a sneaker for the company Mr & Mrs Italy is described. The purpose is to develop a sneaker that enhances the brand and adds value to the collection. The shoe is designed for the fall/winter 2015/2016 collection. READ MORE

  5. 4. The Strategic Retail Model : Understanding the Challenges of the Future of Retailing

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : RIKARD GUSTAVSSON; CHRISTOPHER GUSTAFSSON KJELLGREN; [2013]
    Keywords : Consumer Behaviour; Consumer Empowerment; Fashion Retail; E-Channel Retail; Positioning; Product; Service; Technology;

    Abstract : Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. READ MORE

  6. 5. Visst vill jag köpa det här : en studie om vilka marknadsföringsstrategier som kananvändas av livsmedelsföretag för att marknadsföra exklusivalivsmedel i butik

    University essay from SLU/Dept. of Economics

    Author : Chilani De Soysa; [2011]
    Keywords : marknadsföring; butik; exklusiva livsmedel; sinnen;

    Abstract : Marknadsföring är något centralt i livsmedelsbutiker. Detta tillföljd av ett överskott avlivsmedelsbutiker vilket har inneburit att konkurrensen hårdnat inom denna bransch då deflesta butiker riktar sig mot samma kundsegment (pers. med., Nilsson, 2011) . READ MORE