Essays about: "retail thailand"

Found 3 essays containing the words retail thailand.

  1. 1. Multinational Corporation and Its Sustainable Engagement with Local Small Businesses : A Case Study of Unilever Thailand

    University essay from

    Author : Roméo Gaiga; Siriwimon Thorngmun; [2017]
    Keywords : Sustainable Development; Corporate Social Responsibility; Base of the Pyramid; Sufficiency Economy; Mom Pop Stores; Multinational Corporations;

    Abstract : Once the boundary in global investment does no longer exist, a substantial number of multinational corporations (MNCs) seek for the lower-cost countries such as developing countries or emerging countries to be their production bases. It is undeniable to say that these recipient countries will benefit abundantly in several aspects namely: capital and technical knowledge, employment boost and economic development stimulation. READ MORE

  3. 2. Furniture Consumption in Thailand : A Kano model study of IKEA with implications for the strategy making process

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Prach Boonsener; Siti Nur Shahizah Mohd Thazali; [2011]
    Keywords : IKEA; Furniture retailer; Thai consumer behavior; Kano’s model;

    Abstract : This thesis is a study of Thai consumer behavior that affects the purchasing and servicing in the furniture retail industry. A market survey was conducted in Thailand to support this study. The target group of this study is people residing in Bangkok aged 25 year old and above. READ MORE

  4. 3. Logistics Management in Retail Industry : A case study of 7-Eleven in Thailand

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Latika Supasansanee; Patthaveekarn Kasiphongphaisan; [2009]
    Keywords : 7-Eleven Thailand; Logistics; Retail Convenience; Distribution Center and Warehouse; IT-Apply in retail store; Competitive advantage;

    Abstract : Master’s thesis in International Logistics and Supply Chain Management Title:  Logistics Management in Retail Industry: a case study 7-Eleven in Thailand Author:  Latika Supasansanee and Patthaveekarn Kasiphongphaisan Tutor:     Susanne Hertz and Benedikte Borgström Date:      June 1, 2009 Keywords: 7-Eleven Thailand, Logistics, Retail     Convenience, Distribution Center and Warehouse, IT-Apply in retail store, and Competitive advantage Introduction: In today’s challenging competition in the consumer goods, the manufacturers strive for their products to reach final customers before they turn their heads to the rival’s ones. This research attempts to understand and investigate how 7-Eleven company manages its logistics activities, distribution and applying information technology to achieve competitive advantages. READ MORE