Essays about: "retail"

Showing result 16 - 20 of 1244 essays containing the word retail.

1. 16. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind

   University essay from Lunds universitet/Produktionsekonomi

   Author : Frida Wiberg; Alexandra Kjellman; [2023]
   Keywords : Mixed methods research; Case study; Retail; Digitalization; Beauty Industry; Abductive Research; Technology and Engineering;

   Abstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE

3. 17. Framing sustainable consumerism in the retail market : a case study of Axfood

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Antonia Wistbacka; [2023]
   Keywords : environment; communication; framing; sustainable consumerism; retail market; consumers;

   Abstract : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. READ MORE

4. 18. A First Step Towards Profitable and Sustainable Reverse Logistics : A qualitative study of how companies can balance sustainability priorities in their Reverse Logistic practices

   University essay from Umeå universitet/Företagsekonomi

   Author : Josefin Andersson; Emma Gustafsson; [2023]
   Keywords : Reverse Logistics; Economic Sustainability; Environmental Sustainability; Supply Chain Management;

   Abstract : A rapid change in the market context and a growing concern regarding the environment with initiatives such as Agenda 2030 and Paris Agreement is what organisations are facing today. Further, macro-factors including war, inflation and energy crisis contribute to additional concerns in the market. READ MORE

5. 19. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

6. 20. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE