Essays about: "retailing QUESTIONNAIRE"

Showing result 1 - 5 of 26 essays containing the words retailing QUESTIONNAIRE.

1. 1. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Linn Lindgren; Tilde Ivedal; [2022]
   Keywords : Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

   Abstract : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. READ MORE

3. 2. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Annie Hartman; Sujung Lee; [2021]
   Keywords : Fashion industry; Online retail; Size perception; Familiar Size Bias; Perceptual fluency;

   Abstract : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. READ MORE

4. 3. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Bin Huang; [2020]
   Keywords : Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

   Abstract : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. READ MORE

5. 4. Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Keariam Gebremichael; Saadul Islam Khan; [2020]
   Keywords : Virtual Reality; Virtual Environment; Transition Risk; VR retailing; UTAUT2; Digital platforms;

   Abstract : Background: Retailing through Virtual Reality (VR) is faced with a dilemma of potential customers using the VR to look for products online, but somehow do not make a purchase online and prefer to visit the physical stores instead. This phenomenon is referred as Transition Risk. READ MORE

6. 5. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
   Keywords : E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

   Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE