Essays about: "retailing culture"

Showing result 1 - 5 of 7 essays containing the words retailing culture.

  1. 1. First-time mothers & Symbolic Consumption - The role of baby clothing consumption in woman's transition to motherhood

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Sara Liski; [2020]
    Keywords : Motherhood; Symbolic Consumption; Baby Clothing; Meanings; Socio-cultural retailing; Consumer Culture Theory; Social Sciences;

    Abstract : The parents growing interest towards children clothing has become apparent when following Finnish media during the past years. In similar vein consumer culture literature has noticed the rise of clothing markets for newborns. It is scientifically proven that consumption objects have a significant role in life transitional phases. READ MORE

  2. 2. Stadskärnors utveckling i relation till detaljhandeln : en studie om hur konsumtionsförändringar inom detaljhandeln påverkar stadskärnors utveckling och attraktivitet som handels- och mötesplats

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Ulrika Ebelin; [2020]
    Keywords : stadskärna; detaljhandel; centrumutveckling; stadsutveckling; konsumtionsförändringar; mötesplats; handelsplats;

    Abstract : Denna studie har undersökt hur stadskärnans utveckling påverkas av förändrade konsumtionsvanor inom detaljhandeln, så som nyttjande av ehandel och köpcentra. De centrala delarna av svenska städer har sedan medeltiden varit präglade av detaljhandeln, vilken har utvecklats från torgens marknader till butiker, varuhus och köpcentra samt vidare till det senaste; e-handeln (Bergman, 2003; Kärrholm och Nylund, 2011; Bruvik, 2019). READ MORE

  3. 3. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ines Krikler; Katharina Heüveldop; [2017]
    Keywords : Customer Emotions; Second-hand Retail; Second-hand Shopping; Second-hand Culture; Purchase Behaviour; Stimulus-Organism-Response framework; S-O-R model; situational factors; personal factors; Second-hand Shopping Experience; Customer Emotional State; Mixed-method approach; Malmö; Sweden; Business and Economics;

    Abstract : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. READ MORE

  4. 4. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring; KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  5. 5. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
    Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

    Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE