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Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Arold Visser; Magdalena Molin; [2022]
   Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

   Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

3. 2. Factors affecting E-commerce adoption among Small andMedium Enterprises (SMEs) in Developing Countries : The Context of Kenya

   University essay from Mittuniversitetet/Institutionen för data- och systemvetenskap

   Author : Vanessa Kimana; [2020]
   Keywords : Electronic Commerce EC ; Online retailing; E-commerce adoption; Developing countries; Kenya; Small and MediumSized Enterprises SMEs ;

   Abstract : Electronic commerce (EC) has radically revolutionizedtraditional business practices across the globe. It is alsobelieved that EC offers considerable benefits andopportunities for enterprises.Despite the benefits, however, several scholars have shownthat Small and medium-sized enterprises (SMEs) have beenlagging in EC adoption. READ MORE

4. 3. First-time mothers & Symbolic Consumption - The role of baby clothing consumption in woman's transition to motherhood

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Sara Liski; [2020]
   Keywords : Motherhood; Symbolic Consumption; Baby Clothing; Meanings; Socio-cultural retailing; Consumer Culture Theory; Social Sciences;

   Abstract : The parents growing interest towards children clothing has become apparent when following Finnish media during the past years. In similar vein consumer culture literature has noticed the rise of clothing markets for newborns. It is scientifically proven that consumption objects have a significant role in life transitional phases. READ MORE

5. 4. Stadskärnors utveckling i relation till detaljhandeln : en studie om hur konsumtionsförändringar inom detaljhandeln påverkar stadskärnors utveckling och attraktivitet som handels- och mötesplats

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Ulrika Ebelin; [2020]
   Keywords : stadskärna; detaljhandel; centrumutveckling; stadsutveckling; konsumtionsförändringar; mötesplats; handelsplats;

   Abstract : Denna studie har undersökt hur stadskärnans utveckling påverkas av förändrade konsumtionsvanor inom detaljhandeln, så som nyttjande av ehandel och köpcentra. De centrala delarna av svenska städer har sedan medeltiden varit präglade av detaljhandeln, vilken har utvecklats från torgens marknader till butiker, varuhus och köpcentra samt vidare till det senaste; e-handeln (Bergman, 2003; Kärrholm och Nylund, 2011; Bruvik, 2019). READ MORE

6. 5. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ines Krikler; Katharina Heüveldop; [2017]
   Keywords : Customer Emotions; Second-hand Retail; Second-hand Shopping; Second-hand Culture; Purchase Behaviour; Stimulus-Organism-Response framework; S-O-R model; situational factors; personal factors; Second-hand Shopping Experience; Customer Emotional State; Mixed-method approach; Malmö; Sweden; Business and Economics;

   Abstract : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. READ MORE