Essays about: "retailing through mobile"
Showing result 1 - 5 of 6 essays containing the words retailing through mobile.
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1. What's in it for me? A qualitative study of consumers’ sensemaking and value creation using mobile location-based service retail applications
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The research on digitalisation has experienced a shift in the last decade, and animportant facilitator of the effects of business World digitalisation is the increased use of mobile devices. Furthermore, research on value creation has also gone through changes recently. READ MORE
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2. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema
University essay from KTH/Industriell marknadsföringAbstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE
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3. Self-Scanning Services in Food Retail : An Investigation on how Self-Scanning Services are adopted in the Swedish Food Retail Environment from a Service Fascination Perspective
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : The retail industry is a competitive environment moving towards being rather service-oriented than product-oriented. It is hence essential for businesses to comprehend the market and act accordingly to differentiate themselves. A way of gaining competitive advantage and engage consumers is to invest in innovative technology. READ MORE
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4. Mobile Commerce Ventures in Stockholm : An analysis into the latest channel taking the retail industry by storm
University essay from KTH/Entreprenörskap och InnovationAbstract : The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing these new technologies. READ MORE
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5. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE