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Showing result 1 - 5 of 296 essays matching the above criteria.

  1. 1. What if…? – How AI Chatbots Could Reconfigure Grocery Shopping In-store

    University essay from Göteborgs universitet/Graduate School

    Author : Hans Krugenberg; Kevin Ruf; [2023-07-03]
    Keywords : Digitalisation; Artificial Intelligence; Chatbots; Practice Theory; Retailing; Focus Groups;

    Abstract : In the light of the rapid development of AI technology, this paper aims to explore how the integration of the novel application of an AI chatbot would reconfigure the practice of grocery shopping in brickand- mortar stores contributing to the trend of self-service. Based on a hypothetical scenario discussed in focus groups and drawing on practice theory, the study points out that, by adding this new element, the links between the elements of the practice would change, inducing a change in meaning from purely functional to more inspirational. READ MORE

  3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  4. 3. Towards Smart Warehousing : Realigning Key-actors for a Successful Transition

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Amadeus Ojala; Gabriel Rosengren; [2023]
    Keywords : ;

    Abstract : Purpose - The purpose of this paper is to create a process map for realignment, showcasing how the actors in a retailing 3PL ecosystem interact when introducing a smart warehouse and which capabilities that each actor needs to possess to manage these interactions. Method - An exploratory research approach was used, where multiple cases of Swedish 3PL retail supply chains were investigated. READ MORE

  5. 4. SYSTEMATIC ANALUSIS OF DEPLOYING ARTIFICIAL INTELLIGENCE TECHNOLOGY IN RETAIL SECTOR FOR IMPROVING CUSTOMER SUPPORT AND REVENUE GROWTH

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : NITIN GARG; SUMEET SOLANKI; [2023]
    Keywords : Customer Segmentation; Customer identification; Customer Satisfaction; Chatboat Assistance ;

    Abstract : Over the last decade, retailing has been shifted to online eras of selling. And in order toidentify the needs of customers companies are using several tools and AI is one of them.AI is used as most prominent and most reliable tool to find out the needs andrequirements of the customers. READ MORE

  6. 5. Reshoring in the Fashion Industry – An Actual Trend or Industry Window Dressing?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Svante Gummesson; [2023]
    Keywords : Reshoring; Fashion industry; Fashion conglomerates; Supply Chain Management; Manufacturing Sustainability; Global supply chains; Manufacturing Location Decision; Inditex; H M Group; GAP Inc; Fast retailing; Gap Inc.; PVH; Business and Economics;

    Abstract : The research aims to determine whether there is a trend of reshoring among major fashion conglomerates and whether supply chain resilience and sustainable manufacturing may contribute to understanding this trend. The study takes a quantitative approach, using a combination of inference statistics and descriptive statistics. READ MORE