Essays about: "retailing"

Showing result 21 - 25 of 296 essays containing the word retailing.

  1. 21. Nudging inom ICA : ett verktyg för att främja hållbar konsumtion?

    University essay from SLU/Dept. of Economics

    Author : Ellen Hedlund; Natalie Hjertberg; [2023]
    Keywords : Nudging; hållbarhet; dagligvaruhandel; konsumtion; konsumtionsbeteende; beteendeförändring; ICA; sustainability; grocery retailing; consumption; consumption behavior; behavior change;

    Abstract : Syftet med denna studie är att undersöka hur nudging kan användas inom dagligvaruhandel för att främja hållbar konsumtion, med fokus på vilka möjligheter och utmaningar som kan synliggöras. Med hjälp av en kvalitativ forskningsmetod har intervjuer med ICA handlare och en hållbarhetscoach, visat på att det finns ett aktivt arbete gällande nudging i matbutikerna. READ MORE

  3. 22. "We'll tailor your experience"

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kevin Sällberg; Almina Herrlin; [2022]
    Keywords : content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Abstract : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. READ MORE

  4. 23. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Katarina Knobel; [2022]
    Keywords : omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

    Abstract : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. READ MORE

  5. 24. Exploring Coordination Mechanisms and Product Characteristics for Food Waste Reduction Principles: A Case Study in Physical Distribution

    University essay from Lunds universitet/Teknisk logistik

    Author : Zacharias Samuelsson; [2022]
    Keywords : Food Waste; Food Waste Mitigation; Food Supply Chain; Food Retailing; Food Waste Mitigation in Distribution; Technology and Engineering;

    Abstract : Title: Exploring Coordination Mechanisms and Product Characteristics for Food Waste Reduction Principles: A Case Study in Physical Distribution Author: Zacharias Samuelsson Thesis supervisor: Eva Berg, Faculty of Engineering at Lund University Thesis Purpose: Identify food waste causes in a global distribution network and develop an improvement proposal for minimizing food waste. Method: This study develops a food waste mitigation framework based on a literature review and assess it through a case at a company. READ MORE

  6. 25. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Greijer; Abdullah Smew; [2022]
    Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

    Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE