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1. 1. How young consumers use retro brands and retro products to mediate and express discontent towards the present

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Max Olsson; Jacob Höglund; [2019-02-26]
   Keywords : retrofication; retro brands; retro products; nostalgia; enchantment; authenticity;

   Abstract : .... READ MORE