Essays about: "review literature on customer perception"
Showing result 1 - 5 of 29 essays containing the words review literature on customer perception.
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1. Consumer Preferences for Alternative Powertrain in Construction Equipment - A Discrete Choice Analysis
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Increased focus on sustainability and climate change has made reduction in CO2 emissions a priority across all industries. The construction equipment (CE) industry sees alternate powertrain technologies like battery electric and hydrogen fuel-cells as the solution to the climate problem and has therefore started investing in this domain. READ MORE
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2. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study
University essay from Umeå universitet/FöretagsekonomiAbstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE
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3. Perception Of The Usefulness Of The Balanced Scorecard In Operational Performance Management During The Covid-19 Pandemic : – A Case Study Of Warehouse Operation.
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Abstract Purpose: This study aims to explore the usefulness of the Balanced Scorecard in an organization considering the disruptions caused by the Covid-19 pandemic in a warehouse. Furthermore, the Operational Performance Management of Atea Logistics AB (an IT infrastructure service provider warehouse) during the Covid-19 pandemic is presented with regards to the quality and delivery objectives form the customer perspective of the balanced scorecard along with how it helped Atea prepare for future disruptions. READ MORE
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4. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE
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5. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE
