Essays about: "review of literature on fmcg products"
Found 4 essays containing the words review of literature on fmcg products.
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1. Managing Product Allocation in a Scarce and Uncertain Supply Chain : Activities in a FMCG Company
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This case study is investigating the challenge of managing product scarcity in the supply chain by allocating scarce products to customers while maintaining customer relationships in the Fast-Moving Consumer Goods (FMCG) sector. Previous solutions on how to manage the situation of allocating scarce products have been inadequate, highly manual, and timeconsumingwork for all stakeholders. READ MORE
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2. Monitoring inventory pressure in a FastMoving Consumer Goods system
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Issues relating to inventory capacity resulting from high fill rates (inventory pressure) have been identified as a major problem for growing Fast-Moving Consumer Goods firms. The implications of these capacity problems include increased costs of working capital and cost-inefficient rental of external storage space. READ MORE
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3. Reduction of wastage costs for products with short shelf life : A case study on the Swedish division of the global dairy company Arla Foods
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Background – inventory management theory has in the past been focused on traditional engineering industries. These theories are not completely applicable on industries such as FMCG where the main objective is to avoid obsolescence and not tied-up capital. READ MORE
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4. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing
University essay from Företagsekonomiska institutionenAbstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE
