Essays about: "review on internet advertising"
Showing result 1 - 5 of 7 essays containing the words review on internet advertising.
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1. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE
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2. Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé
University essay from Umeå universitet/FöretagsekonomiAbstract : Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. READ MORE
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3. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. READ MORE
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4. Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement
University essay from IHH, FöretagsekonomiAbstract : It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. READ MORE
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5. Implications of New Technology and Services in the Software Industry : A Review of the literature
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The development of the internet to a more interactive and communicative instance as well as new developments in the software industry and new services that are available to companies and users warrants an investigation of this emerging field of business. In order to shed light on this topic a systematic search of the current literature has been conducted using some specific areas of the software industry as search words (Cloud computing, open source, on line advertising, mobile software and service oriented architecture) dating back from 2007 until present. READ MORE