Essays about: "rhetorical appeals"

Found 5 essays containing the words rhetorical appeals.

1. 1. Rhetorical strategies in sustainability disclosure: a multiple case study on rhetorical strategies in sustainability disclosures: ethos, logos, pathos

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Mian Wu; Xinhui Li; [2021]
   Keywords : Sustainability disclosure; Rhetorical strategy; Sustainability dimension; Discourse;

   Abstract : This thesis examines how companies portray themselves as sustainable and respond to stakeholders' sustainability concerns using rhetorical strategies. Drawing on rhetorical theory with a focus on Aristotle's rhetorical appeals to ethos (credibility), logos (reason), and pathos (emotion), we analyze five European companies' sustainability disclosures and investigate rhetorical strategies used in five sustainability dimensions. READ MORE

3. 2. How Textbooks Teach Rhetoric: : An Analysis of Oral Tasks in TextbooksDeveloped for the English Subject in Swedish Upper-Secondary Schools

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Lizette Johansson; [2017]
   Keywords : ;

   Abstract : Rhetoric has been a part of education since ancient Greece and even though it faded away and disappeared for a long time, it was quite recent reintroduced in the Swedish curriculum. This reintroduction is clearly reflected in the European council’s Common European Framework of Reference for Languages, and in the English subject syllabus in the Swedish 2011 curriculum for upper-secondary school. READ MORE

4. 3. Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sebastian Zierke; Chris Young; [2017]
   Keywords : Business-to-Business; rhetorical appeals; ethos; logos; pathos; CBBE; Brand Fellowship; B2B Brand Pathos; brand communication; JCB; Business and Economics;

   Abstract : Purpose: The purpose of this master thesis was to explore, define and characterise the phenomenon of Brand Fellowship within business-to-business (B2B) communication by using the rhetorical appeals of ethos, logos and pathos. Brand Fellowship was observed to be the emotional relationship between man and machine that influences how heavy-duty machine companies construct their brand. READ MORE

5. 4. A Rhetorical Reading of George Orwell's 1984 : The brainwashing of Winston in the light of ethos, logos and pathos

   University essay from Karlstads universitet/Institutionen för språk, litteratur och interkultur

   Author : Emelie Brax; [2015]
   Keywords : Orwell; Nineteen Eighty-four; brainwashing; rhetoric; persuasive appeals; Orwell; Nittonhundraåttiofyra; hjärntvätt; retorik; övertalningsmedel;

   Abstract : The aim with this essay is to cast a light upon the brainwashing carried out by the totalitarian Party in George Orwell’s dystopian novel, 1984, and induce a deeper understanding of its persuasive effect on Winston Smith, the main character. Winston passionately hates the Party and its leader Big Brother who govern the country Oceania in which he lives. READ MORE

6. 5. "What kinds of rhetorical strategies promote and impede value co-creation experience in the online collaborative innovative communities?" : Case study: Salesforce.com

   University essay from Handelshögskolan; Avdelningen för företagsekonomi

   Author : Natallia Patapchuk; [2013]
   Keywords : Rhetorical Strategies; Value Co-creation; Online Collaborative Innovative Communities; Crowdsourcing;

   Abstract : Introduction: The Internet facilitates the innovation between external stakeholders and companies. For this purpose, companies have constructed online platforms, which help to form collaborative communities. READ MORE