Essays about: "rhetorical means"

Showing result 1 - 5 of 31 essays containing the words rhetorical means.

  1. 1. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Natalia Pfeifer; [2023]
    Keywords : Social Sciences;

    Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

  3. 2. Music As a Means of Resistance : Rhetorical Analysis of Three Ukrainian Wartime Songs

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Ksenija Ševcova; [2023]
    Keywords : music; lyrics; war; Ukraine; Russia; slogan; symbol; sample; intertextuality;

    Abstract : This study delves into Ukrainian wartime songs of resistance that were inspired by the ‘Russian warship’ slogan. Langer (1953) believes that songs can express emotions that language alone fails to convey. Dynamic interaction of music and lyrics slows down, arrests, and intensifies images and moods. READ MORE

  4. 3. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Maja Lundgren; [2022]
    Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

  5. 4. Miljöpartiet and the never-ending nuclear energy debate : A computational rhetorical analysis of Swedish climate policy

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Claire Dickerson; [2022]
    Keywords : Computational linguistics; language technology; natural language processing; NLP; computational rhetoric; topic modeling; semantic textual similarity; STS; political party attribution; SBERT; KB-BERT; machine learning; climate policy; Swedish climate policy;

    Abstract : The domain of rhetoric has changed dramatically since its inception as the art of persuasion. It has adapted to encompass many forms of digital media, including, for example, data visualization and coding as a form of literature, but the approach has frequently been that of an outsider looking in. READ MORE

  6. 5. Rollen av det poetiska språket i "Den Nya Vetenskapen" av Giambattista Vico

    University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Author : Maresca Massimo; [2021-07-05]
    Keywords : kropp; retorik; Vico; sensus communis; metafor; repetition;

    Abstract : In the seventeenth century the Italian rhetorician Giambattista Vico imagined the history of human civilization in his major work The New Science. He conceived the progression of humanity from barbarism along the way towards the construction of a self-conscious mind, the highest and final achievement of human development. READ MORE