Essays about: "richard jones model"

Found 2 essays containing the words richard jones model.

  1. 1. Brand Value Creation Through Stakeholders

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Irfan Ameer; Maryam Javanmashmool; Amir Javanmashmool; [2010]
    Keywords : brand value creation; stakeholders role in brand value; new branding techniques; PSO; stakeholders brand value model; richard jones model; power of stakeholders;

    Abstract : In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. READ MORE

  3. 2. Innovating Customer Value : A study in creating uncontested market space

    University essay from Företagsekonomiska institutionen

    Author : Per Mosseby; Björn Petter Made; [2005]
    Keywords : ;

    Abstract : A number of new companies are rapidly becoming successful in established markets, or are creating new markets for themselves where there is little or no competition. Their services and products seem to knockout their competition by offering significantly higher value compared to older products. READ MORE