Essays about: "riktade annonser"

Found 4 essays containing the words riktade annonser.

1. 1. “What is collected, how much, and what is it used for?” : A comparative qualitative interview study of different media generations' perceptions and attitudes towards data surveillance on digital media platforms.

   University essay from Karlstads universitet

   Author : Nelly Norberg; Petrovic Maja; [2022]
   Keywords : Data Surveillance; Privacy Concerns; Targeted Advertising; Attitudes; Digital Natives; Digital Immigrants; Mistrust; Awareness; Knowledge; Focus group interviews; Dataövervakning; Integritetsfrågor; Riktad reklam; Attityder; Digital natives; Digital immigrants; Misstro; Medvetenhet; Kunskap; Fokusgruppsintervjuer;

   Abstract : As digitalization and technology has quickly advanced over the recent years, marketers are becoming increasingly reliant on collecting user data, and targeted advertising has therefore come to be viewed as a form of data surveillance. Due to marketers' ability to analyze online behavior and target consumers with personalized advertising, users are becoming more concerned about their online privacy. READ MORE

3. 2. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Mattias Andersson; Eric Gummesson; [2022]
   Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

4. 3. Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anne-Lotte Hoekstra; [2020]
   Keywords : persuasive technology; social media theory; advertisement-based business model; game theory; sensationalism.; övertygande teknik; teori för sociala medier; annonsbaserad affärsmodell; spelteori; sensationalism;

   Abstract : The information technology revolution has completely changed the world economy. This industry that has revolutionized many aspects of social life, created an incredible amount of jobs, and generated an enormous amount of wealth, has been growing exponentially fast since the beginning of this century. READ MORE

5. 4. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Julia Högström; Ellen Wallin; [2017]
   Keywords : Online advertising; digital advertising; programmatic advertising; Real-time bidding;

   Abstract : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. READ MORE