Essays about: "rise of brands"

Showing result 1 - 5 of 30 essays containing the words rise of brands.

  1. 1. Using Machine Learning to Connect Brands with Influencers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jonathan Hedlund; [2022]
    Keywords : Interaction Technologies; Machine Learning; UX-Design;

    Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

  2. 2. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Isa Melker; [2021]
    Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

    Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE

  3. 3. Motion Graphics in Relation to Branding : An Exploratory Study

    University essay from Jönköping University/JTH, Industridesign

    Author : Maryna Hanna; Nesia Coman; [2021]
    Keywords : Motion Graphics; Branding; Digital Brands; Visual Identities; Moving Brands; Movements;

    Abstract : Nowadays, there are many trends and changes happening in the market industry, in order to cope with the rise of technologies. Brands are finding new, modern, and revolutionary ways in order to elevate their identities into new levels. Therefore, the adoption of motion graphics and videos yield remarkable improvements in marketing in general. READ MORE

  4. 4. Is the growing demand for plant-based food disrupting the food industry?

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Tjernlund; [2021]
    Keywords : Sustainable transformation; plant-based; food industry; Oatly; dairy alternative; consumers; sustainability; Hållbar utveckling; industriell transformation; växtbaserat; livsmedelsindustri; mejeriindustri; mjölkalternativ; matindustri; konsumenter; hållbarhet; Oatly;

    Abstract : Many industries are following a trajectory where today’s production and consumption patterns are putting unsustainable strain on the health of our planet. One industry with particularly large impact is the animal-based food industry. READ MORE

  5. 5. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olle Stenbäck; Albin Waldeck; [2021]
    Keywords : FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE