Essays about: "role of Small Medium Enterprises SME’s ."

Showing result 26 - 30 of 103 essays containing the words role of Small Medium Enterprises SME’s ..

1. 26. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

3. 27. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Raphael Brunner; Soraya Norouzi; [2021]
   Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

   Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

4. 28. What Gets Measured Gets Done: Sustainability Reporting in Swedish Retail SMEs

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alva Jonevret; Matilda Ljunglöf; [2021]
   Keywords : Sustainability; Sustainability Reporting; SMEs; Sustainable Retailing; Barriers;

   Abstract : Climate change is undoubtedly affecting the planet with sea ice melts, wildfires, and warmer temperatures. Science shows the need for keeping the global temperature at 1.5°C, which calls for a rapid societal and environmental transformation. READ MORE

5. 29. Family firms challenged by crisis : A multi cased study to identify strategies applied by Swedish family SMEs in order to cope with the Covid-19 crisis

   University essay from

   Author : Ilias Boukrach; Erica Karlberg; [2021]
   Keywords : Family firms; family SMEs; Sweden; Crisis; strategic and crisis management;

   Abstract : Background: The Covid-19 crisis has caused limitations that have led to some serious economic consequences around the world. The crisis that is still ongoing has created a complex situation for most economic actors. Every firm has been affected by the crisis in one way or another including family firms, that play a vital role in the global economy. READ MORE

6. 30. Looking Good and Feeling Green : Exploring drivers and barriers to sustainability initiatives in Swedish fashion SMEs

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Doreen Avi; Martin Kallur; [2021]
   Keywords : small and medium enterprises SMEs ; fashion industry; sustainability; drivers; barriers; theory of planned behaviour TPB ; pro-sustainability ethics;

   Abstract : With growing concern around the fashion industry’s socio-environmental impact, the industry has come under intense scrutiny by researchers as well as stakeholders. Research on the industry’s negative impact has focused largely on large, international enterprises, failing to recognize the role of small and medium enterprises. READ MORE