Essays about: "role of business communication"

Showing result 1 - 5 of 162 essays containing the words role of business communication.

  1. 1. There are two sides to every story: A study of how various interpretations and goals affect technology usage

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Hansson; Louise Mattsson; [2018-07-03]
    Keywords : Sociomateriality; Affordances; Constraints; Imbrication; Information and Communication Technology;

    Abstract : MSc in Management.... READ MORE

  2. 2. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  3. 3. Engaging the private sector in public-private partnerships in commodity value chains through corporate communication

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Imme Myrthe Ruarus; [2018]
    Keywords : Development effectiveness; creating shared value; stakeholder engagement; sustainable development.;

    Abstract : Over the past decades the traditional development agenda of a donor-beneficiary model has been replaced by one builton partnerships with mutual benefits. In recent years the paradigms of ‘aid effectiveness’ and ‘developmenteffectiveness’, characterized by a set of new and emerging actors that play an important role in development and arenewed focus on economic growth, have emerged. READ MORE

  4. 4. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jasmin Langguth; Stefanie Schnee; [2018]
    Keywords : sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. READ MORE

  5. 5. Apotekens roll och ansvar för en mer hållbar läkemedelsanvändning : ett CSR perspektiv

    University essay from SLU/Dept. of Economics

    Author : Jacob Angeldal; Arvid Rydell; Alexander Sommensjö; [2018]
    Keywords : CSR; apotek; hållbarhet; läkemedelsanvändning; mellanhand; miljö; pharmacies; sustainability; pharmaceuticals; intermediary actor; environment;

    Abstract : I Sverige råder det idag en läkemedelsanvändning som resulterar i en negativ miljöpåverkan. Den största negativa miljöpåverkan från läkemedel i Sverige uppstår vid kundernas användning av läkemedel. Corporate Social Responsibility (CSR) är ett koncept som beskriver företags samhällsansvar och bidrag till en hållbar utveckling. READ MORE