Essays about: "role of commerce in the society"
Showing result 1 - 5 of 9 essays containing the words role of commerce in the society.
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1. Freight Transport in the Car-Free City : Towards a more sustainable urban freight sector
University essay from KTH/Hållbar utveckling, miljövetenskap och teknikAbstract : Freight transport of goods is an indispensable part of everyday life. Without it there would be no delivery of products such as food, water, construction material, technology, furniture, clothes and society, as we know it today, would collapse. However, there are more and less sustainable ways of transporting goods. READ MORE
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2. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns
University essay from SLU/Dept. of EconomicsAbstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE
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3. The Impact of Instagram Influencers on Consumer Purchasing Intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. READ MORE
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4. Verktyg för utveckling av publika vattennära mötesplatser i städer : en undersökning, tillämpning och utvärdering
University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)Abstract : Runt om i världen expanderas och förtätas städer i takt med att befolkningen ökar. En stad som förtätas med bebyggelsestruktur går följaktligen miste om ytor och mellanrum som är värdefulla ur många perspektiv. READ MORE
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5. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape
University essay from Umeå universitet/FöretagsekonomiAbstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE
