Essays about: "role of communication in international business"

Showing result 1 - 5 of 25 essays containing the words role of communication in international business.

  1. 1. Strategic processes towards sustainable development in large, international companies: A cross-case analysis using the Framework for Strategic Sustainable Development (FSSD)

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Simonarson; Friederike Zydorek; [2021]
    Keywords : sustainability; strategy; management; strategic sustainable innovation; sustainable development; FSSD; circular business; systems thinking; Business and Economics;

    Abstract : The discussion of human activities exploiting natural resources and their environmental impact has gained more traction throughout the past decade. Especially the role corporations play in these developments has caused a shift within corporate strategic considerations. READ MORE

  3. 2. Understanding the role of social networks in the process of internationalization

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Rakibul Islam; Suprim Timila; [2021]
    Keywords : Social Media; Social Networks; Effectual Internationalization; Strategic Alliances; Platform Communication; branding;

    Abstract : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. READ MORE

  4. 3. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  5. 4. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    University essay from Göteborgs universitet/Graduate School

    Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Abstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE

  6. 5. Developing an experiential design approach to gain understanding about foreign culture: challenges and solutions

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Linqi Cao; [2019]
    Keywords : Design methods; Guanxi; Experiential learning; Role play; Visualization; Customer journey map;

    Abstract : China’s economy is growing. It has been said that “the question like ‘how to do business with Chinese people’ have occupied the minds of international business people who are planning to enter China.” (Fan & Zigang, 2004). READ MORE