Essays about: "role of computer in business management"

Found 4 essays containing the words role of computer in business management.

  1. 1. Crowdfunding: Insights Into The Motives That Influence Entrepreneurs When Launching A Successful Campaign

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sumit Duggal; Daniel Sassoon; [2015]
    Keywords : Business and Economics;

    Abstract : Crowdfunding has witnessed growing interest within academia in recent years, despite the underlying motivations for entrepreneur engagement in crowdfunding activities receiving little attention. The purpose of this study is to explore the motives that influence entrepreneurs when using crowdfunding and how these motives are related to each other. READ MORE

  2. 2. Leaderships impact on innovation : A case study on a small business in software industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Alexander Saers; Maria Sedell; [2011]
    Keywords : Transformational leadership; open innovation; case study; organization; SME; software industry;

    Abstract : The ongoing globalization and the ever changing economic climate put pressure on companies’ innovative capability. The purpose of this thesis is to investigate what role leadership has for enhancing innovation in a small software company in the open innovation dimension. READ MORE

  3. 3. Interface between the Marketing and Sales and Product development departments : A case study

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion; Högskolan i Jönköping/IHH, Informatik

    Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
    Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

    Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE

  4. 4. Data Mining Analysis and Modeling for Marketing Based on Attributes of Customer Relationship

    University essay from Växjö universitet/Matematiska och systemtekniska institutionen

    Author : Xiaoshan Du; [2006]
    Keywords : computer science;

    Abstract : With the rapid growing marketing business, Data Mining technology is playing a more and more important role in the demands of analyzing and utilizing the large scale information gathered from customers. To predict the consequent business strategy by using Data Mining, the Customer Relationship Management (CRM) nowadays is required to evaluate the customer performance, discover the trends or patterns in customer behavior, and understand the factual value of their customers to their company. READ MORE