Essays about: "role of internal marketing in customer service delivery]"

Found 2 essays containing the words role of internal marketing in customer service delivery].

1. 1. The influence of People : The Service Marketing benefits of training

   University essay from Handelshögskolan vid Umeå universitet

   Author : Emma Spetz; Laurence Butler; [2008]
   Keywords : Service Marketing; Training; Internal Marketing; Human Relations Management; Internal Branding; Service Quality;

   Abstract : In the past years the competition in the restaurant trade in Umeå is increasing. There is more choice for the customers and thereby the restaurants have to work harder to attract customers. One way is to Market themselves differently. In this research we are studying one way of diversifying Service Marketing, namely through people. READ MORE

3. 2. E-procurement, Internal Customer Service And External Customers – A Study of Effects And Interdependencies

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mayase Mibenge & Ngozika Chinyere Okoye; [2007]
   Keywords : E-procument; Internal Customer Service; External Customer; Internal Customer; E-business; Supply Chain;

   Abstract : Rapid technological advancements have completely revolutionalised the way things are done in the business world today. Proliferation of the internet and related technologies in the 1990s made it possible for companies to do business over the internet and it became easier and faster to do business both with suppliers and customers. READ MORE