Essays about: "role of marketing for volvo"

Showing result 1 - 5 of 7 essays containing the words role of marketing for volvo.

1. 1. Investigation of the contribution of intelligent suspension system on ride comfort and road holding quality in autonomous vehicles : A case study at Volvo Cars Corporation

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mehrdad Bahmani; [2021]
   Keywords : ;

   Abstract : Transformation to automated drive implies a switch in roles from driver to passenger, which means that the driver goes from complete flexibility to maneuver the car to almost none. There would be a mismatch between the human's preferred driving style and the driving behavior provided by an autonomous car, leading to both mental and physical discomfort amongst the passengers. READ MORE

3. 2. Chance or burden?A study of sustainable business models within the automotive industry : An empirical analysis of BMW Group and Volvo Cars Group

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Christiansen; Elias Strobel; [2019]
   Keywords : Sustainability; automotive industry; business model; sustainable business model;

   Abstract : In the upcoming years, our society and economy will face enormous challenges due to global warming, which is caused by the emissions of carbon dioxide and other global-warming gases. Due to its high share of CO2emission, the detrimental role of the automotive industry has recently been put into the spotlight of the public discussion. READ MORE

4. 3. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
   Keywords : Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

   Abstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE

5. 4. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Adesola Adegboye; Lena Romlin; [2011]
   Keywords : B2B Marketing; culture; market segmentation; business marketing communication; cultural dimensions;

   Abstract : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. READ MORE

6. 5. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Jimmy Bergqvist; Jens Ingelstedt; [2010]
   Keywords : Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

   Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE