Essays about: "role of marketing in the modern society"

Showing result 1 - 5 of 6 essays containing the words role of marketing in the modern society.

  1. 1. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lidgren; Mikaela Major; [2021-07-02]
    Keywords : Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Abstract : The continuous growth of sustainability awareness is shaping the consumption patterns of modern consumers. However, the fashion industry is facing challenges regarding the adaptation towards more sustainable practices due to consumers’ demand for fast-paced fashion cycles. READ MORE

  3. 2. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Johan Brandt; Oscar Wärnling; [2020]
    Keywords : ;

    Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE

  4. 3. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  5. 4. The societal role of women reflected in advertisements : An analysis of advertisements in the German market

    University essay from IHH, Marketing and Logistics

    Author : Christina Syring; Cristina Corti; [2012]
    Keywords : advertisements; role of women; Germany; society; depiction of women;

    Abstract : This thesis examines the role of women depicted in advertisements and aims at evaluating to what degree the advertising industry adapts to the changes of women’s roles in society. The focus of the research lies on Germany. READ MORE

  6. 5. Reklamlandskap : utomhusreklamens inverkan på stadsmiljö och stadsliv

    University essay from SLU/Dept. Of Landscape Architecture, Planning and Management

    Author : Kerstin Holmberg; [2007]
    Keywords : landskap; reklam; konsumtion; stad; stadsplanering; hållbar utveckling; identitet; offentligt rum; Malmö stad;

    Abstract : Outdoor advertising is not very often discussed within city planning even though the commercial messages occupy much of public space. The advertising signs affects not only the physical environment but also social life. In this report I would like to acknowledge and question the presence of advertising in our everyday environment. READ MORE