Essays about: "role of marketing mix i"
Showing result 1 - 5 of 7 essays containing the words role of marketing mix i.
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1. The Role of Organizational Culture on Green Marketing
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE
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2. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE
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3. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE
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4. Time to clear the air ; Understanding how and why the cloud-computing offering has changed over time. A qualitative case study from a supplier's perspective.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Cloud computing has recently become a hot topic and has been predicted to revolutionize business. Despite the wide celebrations of the technology's benefits to organizations, researchers have given little attention to the business side of cloud and most existing literature on the subject has a clear technology focus. READ MORE
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5. Sustainability Marketing : Sustainability Marketing on the Chinese Market
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE