Essays about: "role of people in service marketing"
Showing result 1 - 5 of 16 essays containing the words role of people in service marketing.
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1. A Peer-fect Website Marketing Strategy
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE
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2. Towards Understanding the “User of the Future”
University essay from KTH/Integrerad produktutvecklingAbstract : A fast-moving technological landscape is driving companies of today to constantly search for the solutions of tomorrow. As a result, companies are constantly searching for the next big thing and speculating on possible futures. READ MORE
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3. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE
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4. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE
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5. Max(imum) vegan : a case study on vegan products in the food service sector
University essay from SLU/Dept. of EconomicsAbstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE