Essays about: "role of promotion mix"

Showing result 1 - 5 of 7 essays containing the words role of promotion mix.

1. 1. Mandatory Human Rights Due Diligence: A study on sources of international business and human rights law, and stakeholder engagement in the context of the EU’s sustainability due diligence directive

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Aram Shokor Qasim; [2023]
   Keywords : public international law; law; soft law; hard law; CSDDD; sustainability; Law and Political Science;

   Abstract : The European Council’s proposal for a corporate sustainability due diligence directive (the “Proposal”) aims to introduce obligations and respon-sibilities for some companies (“Company/Companies”) related to sustainability matters. Part of the reasons for the Proposal was the emergence of global value chains, which are prone to contain human rights violations. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

5. 4. How firms can reduce the risks with fixed price contracts

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Alexander Aniol; [2017]
   Keywords : ;

   Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE

6. 5. THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Léo Joly; Gabriel Juan Tous; [2012]
   Keywords : tourism marketing; core strategy; positioning; repositioning; communication mix; image; ski resort; Avoriaz;

   Abstract : This dissertation examines the role and impact of the promotion tools in the repositioning strategy of a tourism destination. Building on a theory which brings together the repositioning strategy process and the communication mix, this study is conducted through the examination of a case study based on one of the most important and innovative European ski resort: Avoriaz. READ MORE