Essays about: "role of strategic management"

Showing result 1 - 5 of 269 essays containing the words role of strategic management.

  1. 1. THE ROLE OF VALUE CREATION IN SUSTAINABLE PRODUCT SERVICE SYSTEM IMPLEMENTATION: A CASE STUDY ON LYNK & CO’S SUBSCRIPTION MODEL

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carl Provén; Noel Skoglund; [2023-09-22]
    Keywords : Product-Service Systems; PSS; Value Creation; Servitization; Strategic Management;

    Abstract : This study contributes to the research field of strategic management by increasing the understanding of how value creation motives impact sustainable outcomes of PSS in the automotive industry, through a case study of Lynk & Co’s Product Strategy Team and their subscription model. The study has been conducted with a grounded theory approach, focusing on the exploratory nature of inductive reasoning. READ MORE

  3. 2. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Marcus Andersson; Jonas Dahlqvist; [2023-07-19]
    Keywords : Corporate foresight; strategic foresight; long-range planning; innovation; innovation strategies; innovation management; strategic management;

    Abstract : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. READ MORE

  4. 3. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Nuria Kunert; [2023]
    Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

  5. 4. A Qualitative Analysis of the Impact of Artificial Intelligence (AI) Adoption (Focusing on Machine Learning (ML)) on the Organizational Capabilities of the Telecom Industry in Sweden and Finland

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Neeraj Verma; [2023]
    Keywords : AI; R D; Industry 4.0; Qualitative Analysis; Innovation; Machine Learning; Business Performance; People and Culture; Process and Organization; Telecom; Technology.;

    Abstract : The German government's "Industry 4.0" paradigm transforms technology application across domains using real-time data and connectivity. The telecom sector's reliance on digital, software-driven infrastructure for real-time data and connectivity is paramount. READ MORE

  6. 5. Flodnära utveckling i en social kontex : hur städer kan skapa gröna rekreationsområden på före detta trafikinfrastruktur vid floder

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Olivia Espinosa; [2023]
    Keywords : trafikinfrastruktur; grönyta; flodnära utveckling; rekreation; stadsutveckling; kulturell hållbarhet; friyta;

    Abstract : I denna uppsats har flodnära platsers utvecklingspotential för rekreationsvärde undersökts för att få en större förståelse för flodens roll i staden, hur projekt som främjar rekreation kan se ut och vilka rekreationsvärden som ingår, och hur erfarenheter från internationella projekt och vägledande dokument skulle kunna appliceras i en svensk kontext med en tillämpning i Göteborg. Syftet med uppsatsen är att ge ett underlag som planerare kan använda sig av när de undersöker olika möjligheter i städer som har en låg andel parkmiljöer, men som har tillgång till flodnära mark med potential att utvecklas till urbana parker. READ MORE