Essays about: "role of technology on CRM"
Showing result 1 - 5 of 13 essays containing the words role of technology on CRM.
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1. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME
University essay from Göteborgs universitet/Graduate SchoolAbstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE
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2. An initial step towards design guidelines for invoice management in CRM
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : The purpose of this study is to address uncertainty for the implementation of functionality concerning invoice management in the context of the customer relationship management (CRM) system Salesforce by providing design guidelines. It is a qualitative research project that follows a user-centered design (UCD) approach. READ MORE
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3. Agent banking as a relationship marketing tool by banks in Bangladesh
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in establishing and sustaining beneficial relationship in the banking industry. READ MORE
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4. Employee´s perspective towards organisational change : Evidence in Mekano Company
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose: The purpose of this research project is to examine the employees´ perspective on the subject of a CRM implementation in SMEs. Methodology: A 5-point Likert scale questionnaire was used to collect 51 employee responses. All the questions were derived from previous existing literature. READ MORE
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5. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. READ MORE