Essays about: "role of trust in e-commerce"
Showing result 1 - 5 of 13 essays containing the words role of trust in e-commerce.
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1. The Impact of Instagram Influencers on Consumer Purchasing Intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. READ MORE
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2. Factors affecting E-commerce adoption among Small andMedium Enterprises (SMEs) in Developing Countries : The Context of Kenya
University essay from Mittuniversitetet/Institutionen för data- och systemvetenskapAbstract : Electronic commerce (EC) has radically revolutionizedtraditional business practices across the globe. It is alsobelieved that EC offers considerable benefits andopportunities for enterprises.Despite the benefits, however, several scholars have shownthat Small and medium-sized enterprises (SMEs) have beenlagging in EC adoption. READ MORE
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3. Visual appeal versus usability : A quantitative analysis of the importance of visual appeal and usability in e-commerce
University essay from Jönköping University/Tekniska HögskolanAbstract : Unappealing websites are rejected quickly upon visiting them, while visitors spend more time on visually appealing websites before judging its reliability; but to what extent can visual appeal alone carry the success of a website, and is it so powerful that good usability can be sacrificed? This paper studies the respective importance of visual appeal and usability in e-commerce as factors, in order to determine which factor plays the bigger role in generating trust and credibility for an e-commerce site, as credibility perception is highly correlated with its visual complexity. The relation between these two factors and the likelihood to make a purchase is also discussed. READ MORE
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4. Trust the Artist and the Painting : Factors that can enhance the Experience of Viewing Art in 3D Environments
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Buying and viewing art has gone from being a traditionally physical experience to becoming digital. Due to limitations in today's two-dimensional e-commerce websites, 3D technology can be used to simulate the physical experience as much as possible. READ MORE
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5. Satisfaction, Trust and Loyalty following Returns in E-commerce – A Conceptual Model : A quantitative study on the return process from a consumer perspective.
University essay from Umeå universitet/FöretagsekonomiAbstract : The purpose of this study is to explore how the return process in e-commerce affects customers’ return satisfaction, trust and loyalty by developing a conceptual model of these relationships. An additional aim is to investigate how return satisfaction is correlated to trust and loyalty and finally to investigate how trust mediates the relationship from return satisfaction to loyalty. READ MORE
