Essays about: "rosin"

Showing result 1 - 5 of 9 essays containing the word rosin.

1. 1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ivelina Petkova; Sofia Rosin; [2023]
   Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

   Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE

3. 2. The Moose in the Room: A Mercedes-Benz Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ivelina Petkova; Sofia Rosin; Marvin Tittel; [2023]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
   Keywords : Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

   Abstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE

5. 4. Att möjliggöra möten : en studie av gatans sociala kvaliteter

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Moa Rosin; [2022]
   Keywords : gatan; social interaktion; social potential; möten; offentliga platser; sociala platser;

   Abstract : Denna uppsats undersöker hur gatan utformas med avseende på sociala kvaliteter inom dagens stadsplanering. Frågeställningen besvaras med hjälp av en kvalitativ ansats bestående av litteraturstudier och fallstudier. Fallstudierna byggs upp av dokumentstudier som innefattar planprogrammen för två områden i Malmö. READ MORE

6. 5. Eneregy Management In Industries : Analysis of Energy Saving potential by Steam conedensate recovery

   University essay from Högskolan i Gävle/Energisystem

   Author : Biniam Okbaendrias Kifleyesus; [2017]
   Keywords : Energy efficiency; Boiler efficiency; Energy management; Condensate recovery;

   Abstract : When speaking about energy it means speaking about life, activity, economy, growth and environmental issues. The issue of energy has been the main article all over the world in recent years, this is due to the importance of energy to life and its impact on the environment. READ MORE