Essays about: "rozelin celik"

Found 1 essay containing the words rozelin celik.

  1. 1. Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rozelin Celik; Josefine Persson; Adam Tkáč; [2018]
    Keywords : CSR; consumer awareness; consumer perception; marketing strategies; international business strategy; purchase behaviour; Western Europe; post-communist; Eastern Europe;

    Abstract : Corporate Social Responsibility (CSR) is a topic that has been widely researched and is still a progressing and important subject to study. Many researchers have focused on the importance and risks of CSR but have been unsuccessful in conducting research that brings forth managerial implications regarding the challenges and complexity that comes from contextual differences. READ MORE