Essays about: "rural marketing in india"

Found 2 essays containing the words rural marketing in india.

  1. 1. Enabling and using local communication channels in rural India

    University essay from Institutionen för marknadsföring (MF)

    Author : Jonathan Book; Jesper Lindahl; [2013]
    Keywords : BOP; rural India; NGO; local entrepreneurs; awareness; four A s; CSR; Godrej Boyce; First Energy Limited; Hindustan Unilever;

    Abstract : The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. READ MORE

  3. 2. The Use of Communication Tools for Small-Scale Businesswomen in Tuticorin Region South East India - Barriers and Enabling Factors

    University essay from Företagsekonomiska institutionen

    Author : Beata Thorstensson; Tina Eriksson; [2009]
    Keywords : women; India; ICT; cell phones; computers;

    Abstract : India is often considered to be a high tech country; however there are substantial differences in both adaptation and use of new technology between urban and rural areas. Many times women are excluded from the technological development due to social norms and traditions. READ MORE