Essays about: "ryanair strategy"

Showing result 1 - 5 of 6 essays containing the words ryanair strategy.

  1. 1. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Robyn Kotze; [2017]
    Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

    Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE

  3. 2. Hur förklaras ett framgångsrikt lågprisflygbolags affärsstrategi av RBV och Porters femkraftsmodell? : en fallstudie av Ryanair

    University essay from SLU/Dept. of Economics

    Author : Jacob Fitger; Oskar Jönsson; [2017]
    Keywords : affärsstrategi; Porters femkraftsmodell; flygmarknaden; Resource-based View; VRIO-analys; Ryanair;

    Abstract : Den här studien har syftat till att undersöka och analysera skillnaderna i hur de två teorierna Resource-based view (RBV) och Porters femkraftsmodell förklarar en framgångsrik affärsstrategi, men även hur de olika faktorerna som identifieras i de olika teorierna kan relateras till varandra. Det irländska flygbolaget Ryanairs affärsstrategi kommer studeras och användas som stöd för studien. READ MORE

  4. 3. The achievement of sustainable competitive advantage through relationship marketing

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Thierry Jamart; Stefanie Kupka; [2009]
    Keywords : Low cost airlines; Relationship marketing; Sustainable Competitive Advantage;

    Abstract : Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. READ MORE

  5. 4. Implementation of a change process within Smaland Airport

    University essay from Ekonomihögskolan, EHV

    Author : Jérémie Corbeau; Jānis Sijāts; [2006]
    Keywords : change process; business development; management strategic;

    Abstract : Abstract Change process in the company nowadays is one of the main factors, for sustainable growth and development in the market. Moreover, a change process should be dynamic – the company should take into consideration many factors; not only the ones happening inside the organization, like education of the employees and their motivation, but also the processes outside the organization – change in the environment, new requirements from the state, and competition. READ MORE

  6. 5. Innovating Customer Value : A study in creating uncontested market space

    University essay from Företagsekonomiska institutionen

    Author : Per Mosseby; Björn Petter Made; [2005]
    Keywords : ;

    Abstract : A number of new companies are rapidly becoming successful in established markets, or are creating new markets for themselves where there is little or no competition. Their services and products seem to knockout their competition by offering significantly higher value compared to older products. READ MORE