Essays about: "sales increase strategy"

Showing result 1 - 5 of 93 essays containing the words sales increase strategy.

1. 1. Impact of non-family executives on family businesses in the Scandinavian region

   University essay from Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap

   Author : Malik Daniyal Ahmed; Syed Muhammad Haider; [2023]
   Keywords : Family business; Family executives; non-family executive; Family involvement; Family values; Family-owned business; Succession; and managerial ownership.;

   Abstract : The research critically examines the positive and negative effects of hiring and not hiring non-family executives in Scandinavian family businesses. The analysis relies on a qualitative data collection method through semi-structured interviews with four participants. They can provide diverse information on the topic. READ MORE

3. 2. Private label effect on small producer business development : a multiple-case study from a producer perspective

   University essay from SLU/Dept. of Forest Economics

   Author : Emelie Lundberg; [2023]
   Keywords : Business strategy; food producer; food retail; power and dependency; primary producers Swedish University;

   Abstract : There is an unstable environment surrounding us today with varying interest rates, increased commodity and energy prices. With price increases in many areas at the same time there has been a successively decrease in people’s private budget. With less money to spend, the hunt for low-price products in food retail has increased. READ MORE

4. 3. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
   Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

   Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE

5. 4. AI-Based Business Model Innovation : Case study at Axis Communication

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Johannes Ohlsson; [2022]
   Keywords : Artifical intelligence; Internet of things; Digital servitization; Business model innovation; Business ecosystem;

   Abstract : Background  AI adoption is increasing, and the highest increase of AI is seen in service functions, followed by product applications. Moreover, the patent filing is rapidly increasing showing high interest in the technology. Product-based firms developing AI technology may need to develop their business model as a result of the introduction of AI. READ MORE

6. 5. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
   Keywords : ;

   Abstract : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . READ MORE