Essays about: "sales management"

Showing result 16 - 20 of 465 essays containing the words sales management.

1. 16. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Vida Gustavsson Ramnebrink; [2023]
   Keywords : internationalization SME-companies social media “digitalization” “relations”;

   Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE

3. 17. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

   University essay from Lunds universitet/Teknisk logistik

   Author : Jacob Knutsson; Theodor Jener; [2023]
   Keywords : S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

   Abstract : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. READ MORE

4. 18. The startup journey from idea to first Proof of concept - customer : A multiple case study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Rita Blomstersjö; Axel von Grothusen; [2023]
   Keywords : Entrepreneurship; Proof of concept; Customer acquisition; B2B; Startup; Sell first - Build later.; Entreprenörskap; Produkt validering; Kundförvärv; B2B; Startup; Sälj först - bygg sen.;

   Abstract : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. READ MORE

5. 19. On the Service Level Disparities between Spare Parts Segments - A Case Study at Tetra Pak Technical Service

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Heinze; Henrik Linton; [2023]
   Keywords : Spare Parts Management; Spare Parts Inventory Management; Ser- vice Level Disparities; Inventory Control; Technology and Engineering;

   Abstract : Tetra Pack Technical Services provides spare parts for Packaging and Processing product segments. Despite similar inventory management, the processing segment consistently has a lower spare parts service level. READ MORE

6. 20. Stella Artois - Brewing a better reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
   Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

   Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE