Essays about: "sales performance"

Showing result 16 - 20 of 297 essays containing the words sales performance.

  1. 16. Forecasting post COVID-19 : How to improve forecasting models’ performance when training data has been aected by exceptional events like COVID-19 pandemic?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Lina Shrebati; [2023]
    Keywords : Time Series; Forecasting; COVID-19; Data processing; Optimal transport; Tidsserier; Prognoser; COVID-19; Databehandling; Optimal transport;

    Abstract : Almost every company around the world were aected by the COVID-19 crisis and the government measures that were taken to slow the spread of the virus. The impact the crisis had on the economy caused the appearance of anomalies in the data collected by companies : such as abnormal trend, seasonality etc. READ MORE

  3. 17. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Steerling; Louise Edlund; [2023]
    Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE

  4. 18. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

    University essay from Lunds universitet/Teknisk logistik

    Author : Jacob Knutsson; Theodor Jener; [2023]
    Keywords : S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

    Abstract : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. READ MORE

  5. 19. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  6. 20. The mobile Solow Paradox? Evidence from Swedish firms

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Martin Vernon Fernandez; [2023]
    Keywords : Mobile broadband; Firm data; Productivity;

    Abstract : This thesis examines the effects of 3G and 4G technologies on firm performance and productivity in Sweden. Using a comprehensive dataset of Swedish firms and data on the availability of mobile broadband technologies, the study found that while contemporary effects of the technologies were negative, they had a positive effect on firm sales when using different orders of lags. READ MORE