Essays about: "sales program"

Showing result 1 - 5 of 51 essays containing the words sales program.

  1. 1. Understanding Sales Performance Using Natural Language Processing - An experimental study evaluating rule-based algorithms in a B2B setting

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Angelica Smedberg; [2023]
    Keywords : NLP; Sentiment Analysis; Ruled-based algorithms; TextBlob; VADER; Naïve Bayes; Machine Learning;

    Abstract : Natural Language Processing (NLP) is a branch in data science that marries artificial intelligence with linguistics. Essentially, it tries to program computers to understand human language, both spoken and written. Over the past decade, researchers have applied novel algorithms to gain a better understanding of human sentiment. READ MORE

  3. 2. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

  4. 3. Value Sensitive Future of Persuasive Technology in Retail : Multi-Stakeholder Approach

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Dominika Grossova; [2023]
    Keywords : persuasive technology; value sensitive design; ethics in HCI; multi-stakeholder appraoch; artificial intelligence; retail; övertygande teknologi; värdekänslig design; etik i HCI; flerpartsperspektiv; artificiell intelligens; detaljhandel;

    Abstract : Persuasive technology is becoming increasingly prevalent in the retail industry, often to influence customer behaviours and increase sales. This study explores multi-stakeholder perspectives on the values, ethical considerations, and possible risks associated with the implementation of such persuasive technologies. READ MORE

  5. 4. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  6. 5. Populating a Database to be used with an Indoor Positioning System

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Maria Halvarsson; Jinglan Qin; [2022]
    Keywords : Indoor positioning system; Bluetooth Low Energy; Relational database; AWS cloud services; Indoor asset tracking; Indoor navigation; Indoor localization; Database design; Inomhuspositioneringssystem; Bluetooth Low Energy; Relationsdatabas; AWS molntjänster; Tillgångsspårning; Inomhusnavigering; Inomhuslokalisering; Databasdesign;

    Abstract : Indoor Positioning System (IPS) are becoming more common in many areas such as retail, warehouses, smart facilities, and manufacturing.In recent years, Bluetooth Low Energy (BLE)-based IPS has become increasingly popular due to its low cost and low energy consumption. One of the more recent updates, Bluetooth 5. READ MORE