Essays about: "sales promotion survey"
Showing result 1 - 5 of 7 essays containing the words sales promotion survey.
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1. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns
University essay from Högskolan i HalmstadAbstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE
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2. Towards Understanding Consumer Reactions in Out-of-Stock Situations: A comparison of price promoted versus regular-priced items in grocery retail
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Temporarily unavailable products in the grocery retail environment cause problems for multiple parties, resulting in possible sales losses for retailers and high dissatisfaction among consumers. With price promoted products being twice as often out-of-stock (OOS) as regular-priced items, the need for a further understanding of reactions to price promoted products is evident. READ MORE
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3. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. READ MORE
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4. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry
University essay from Ekonomihögskolan, ELNUAbstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE
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5. CONSUMERS’ BEHAVIOR TOWARDS TELEMARKETING: : A CASE STUDY OF DEVELOPED AND DEVELOPING COUNTRIES
University essay from FöretagsekonomiAbstract : Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion ,Survey, Telemarketing center , Telemarketing sales , Telephone marketers , Cold calls. ... READ MORE