Essays about: "sales promotion tools in marketing"

Showing result 1 - 5 of 10 essays containing the words sales promotion tools in marketing.

1. 1. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

   University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

   Author : Maria Jäderlund; [2019]
   Keywords : sentiment analysis; natural language processing; ranking; Instagram; VADER;

   Abstract : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. READ MORE

3. 2. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
   Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

   Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

4. 3. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

   University essay from Umeå universitet/Företagsekonomi

   Author : Sezen Atik Gumuscu; [2017]
   Keywords : Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

   Abstract : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. READ MORE

5. 4. Sports Marketing in European Clubs

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Daniel Yera; Alexandra Pichou; [2015]
   Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

   Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE

6. 5. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sonia Zawadzka; [2015]
   Keywords : fashion marketing; marketing strategies; high street fashion brands; H M; Reserved; fashion management;

   Abstract : Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. READ MORE