Essays about: "sales strategies"

Showing result 1 - 5 of 227 essays containing the words sales strategies.

1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

   University essay from Göteborgs universitet/Graduate School

   Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
   Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

   Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

3. 2. Forecasting With Feature-Based Time Series Clustering

   University essay from Jönköping University/Tekniska Högskolan

   Author : Conrad Tingström; Johan Åkerblom Svensson; [2023]
   Keywords : demand forecasting; time series prediction; time series clustering;

   Abstract : Time series prediction plays a pivotal role in various areas, including for example finance, weather forecasting, and traffic analysis. In this study, time series of historical sales data from a packaging manufacturer is used to investigate the effects that clustering such data has on forecasting performance. READ MORE

4. 3. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Matilda Krantz; [2023]
   Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

5. 4. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Gentrit Beqiri; Mathias King Lykkegaard; [2023]
   Keywords : Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

   Abstract : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. READ MORE

6. 5. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alexandre-Nikos Pociello i Palau; [2023]
   Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

   Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE