Essays about: "sales theory"
Showing result 21 - 25 of 241 essays containing the words sales theory.
-
21. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE
-
22. Holoportation: a qualitative study on the NextGen communication channel
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE
-
23. Governed by the Owner or Governed by Debt? The impact of a change in ownership and debt on the working capital management of Private Equity buyouts in Sweden
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This study examines the impacts of a change in ownership and financial debt on the working capital management of private equity buyouts in the Swedish market. Based on a sample of 134 Swedish buyouts that occurred between the second half of 2009 and first half of 2017, we first analyze the three post buyout-year changes in net working capital, defined as inventory + accounts receivable - accounts payable, followed by investigating the relationship between financial debt/assets and net working capital metrics using post buyout-year panel data. READ MORE
-
24. Digital Transformation of IKEA’s Supply Chain during and after the pandemic
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. READ MORE
-
25. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE