Essays about: "sales-function"

Showing result 1 - 5 of 9 essays containing the word sales-function.

1. 1. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
   Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

   Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE

3. 2. The corona pandemic’s impact on the sales-function and the sales-associates ability to create value during a crisis : An exploratory study on the mobile-operator sector in Sweden

   University essay from Högskolan Kristianstad/Avdelningen för ekonomi

   Author : Daniel Blomqvist; Monawar M. Hashem; [2021]
   Keywords : Corona pandemic; sales-function; sales-associates; value creation; value co-creation; value facilitation; service logic; service-dominant logic;

   Abstract : The amount of people in Sweden who were made redundant during the corona pandemic exceeds both the Swedish financial crisis in 1990 and the global financial crisis in 2008.  The negative economic development led to more pressure on people to work harder and perform better in order for their firm to survive. READ MORE

4. 3. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Celina Johansson; [2020]
   Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

   Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

5. 4. The Product Removal Process - A Case Study at Axis Communications

   University essay from Lunds universitet/Teknisk logistik

   Author : Mattias Carlson; Hampus Hansson; [2016]
   Keywords : Product Removal; Technology and Engineering;

   Abstract : Faster development of new products and shorter product life cycles increases the frequency of product removals. Despite its increasing presence, product removal tends to be neglected both in theory and in practice. When the product removal process is overlooked, it might induce customer dissatisfaction and unnecessary costs. READ MORE

6. 5. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

   University essay from Lunds universitet/Teknisk logistik

   Author : Caroline Vitasp; Helena Nyman; [2016]
   Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

   Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE