Essays about: "sam ouda"

Found 4 essays containing the words sam ouda.

  1. 1. The clash between Ikea's brand identity, ideologies and employees' values

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karolina Kubiak; Sam Ouda; Sara Samuelsson; [2020]
    Keywords : Business and Economics;

    Abstract : In May 2019, Ikea group in Poland posted an article in the intranet regarding LGBT-movement, encouraging the employees to support the LGBT+ community by participating in the celebration the company was about to host. A religious employee, with the pseudonym Tomasz K., chose to show his disapproval by posting a comment to the article. READ MORE

  3. 2. Brand Activism - the Battle Between Authenticity and Consumer Scepticism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karolina Kubiak; Sam Ouda; [2020]
    Keywords : Brand activism; Brand authenticity; Marketing scepticism; Brand trust; Branding; Business and Economics;

    Abstract : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. READ MORE

  4. 3. Mash it up! Make the Physical Store Great Again : an explorative study on store attractiveness

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Rasmus Dahlberg; Sam Ouda; [2019]
    Keywords : Omni-channels; retail customer experience; customer value; mash-up; customer loyalty; store attractiveness;

    Abstract : Because of the digitalization that takes place today, the retailing field has changed dramatically. Customers buy online, mainly because of its convenience. Consequently, brick-and-mortar stores are facing competition from online companies leading to that some brick-and-mortar stores have to file for bankruptcy. READ MORE

  5. 4. Energy monitoring of the Cortex-M4 core, embedded in the Atmel SAM G55 microcontroller

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Zeid Bekli; William Ouda; [2017]
    Keywords : Cortex-M4; FPU; DSP; DSC; MCU; Power consumption; Energy monitoring;

    Abstract : The technology in cellular phones, portable computing systems, intelligent- andconnected- devices are evolving in a high pace and in many cases these devices arerequired to operate in a low-power environment. The problem that continues toemerge, is the power consumption in microcontrollers and DSP devices. READ MORE