Essays about: "sample advertisement"

Showing result 1 - 5 of 23 essays containing the words sample advertisement.

1. 1. We are an Equal Opportunity Employer: The Use of Diversity Signals in Online Job Advertisements and Its Effect on Application Behaviors

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Hanh Lai Ho My; [2023]
   Keywords : job advertisement; diversity; signaling theory; employer branding; linkedin;

   Abstract : To attract talent and build a competitive advantage over competitors in the labor market, organizations may use pro-diversity statements in recruitment messages to portray themselves as being committed to diversity in the workplace. However, the benefits of this practice in terms of increasing the quantity of the applicant pool remain contested. READ MORE

3. 2. How weird elements in brand communication can strengthen brand intimacy.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
   Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

4. 3. Consumer perception of machine-generated advertisement

   University essay from

   Author : Christoffer Csoré Suhonen; Tommy Hjelm; [2021]
   Keywords : Artificial intelligence; machine learning; digital marketing; consumer perception; discernment ability; Artificiell intelligens; maskininlärning; digital marknadsföring; konsument uppfattning; särskiljningsförmåga;

   Abstract : Research in the area of artificial intelligence (AI) in marketing mainly consists of increasing value for retailers or ethical issues related to consumers, in contrast, academic research regarding consumers perception of AI in marketing is vague at best. This research explores the perception of machine-generated advertising campaigns and how these campaigns are experienced by consumers. READ MORE

5. 4. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Julia Fagerström; Elin Hultin; [2020]
   Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

   Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

6. 5. Differences between primary and secondaryprovoked vestibulodynia

   University essay from Örebro universitet/Institutionen för medicinska vetenskaper

   Author : Karolina Ågren; [2020]
   Keywords : provoked vestibulodynia; vulvodynia; female sexual functioning; genital pain; female sexuality.;

   Abstract : Introduction: Provoked vestibulodynia is a common life impacting disease. Research hasshown higher pain intensity and anxiety levels in primary (pain present since first penetrativeattempt) provoked vestibulodynia (PVD1) compared to secondary provoked vestibulodynia(PVD2) and mixed results regarding age and female sexual functioning when comparing thegroups. READ MORE