Essays about: "sample of Marketing Thesis title"

Showing result 1 - 5 of 8 essays containing the words sample of Marketing Thesis title.

  1. 1. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE

  2. 2. The marketing influence of sport nutrition in the fitness market : The Case of France.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Grégoire BASSO; Arnaud MOULIN; [2017]
    Keywords : Sport nutrition; Fitness Market; trends of sport nutrition; influence marketing in Fitness Market.;

    Abstract : Title: The influence of sport nutrition in the fitness market   Supervisor: Venilton Reinert   Course: Strategic Marketing with Independant Project   Purpose: The objective of the thesis was to get a better comprehension and knowledge by the examination of links between the marketing influence of sport nutrition on people's decision to practice fitness. In fact, the marketing influence of sport nutrition contribute to create new trends of fitness practicing in France. READ MORE

  3. 3. Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Noordhoorn; Aleksandar Joshevski; [2013]
    Keywords : Brand identity creation; entrepreneurship; business incubators; start-up; Sweden; Macedonia; Business and Economics;

    Abstract : Title Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia Course BUSN 39 Degree Project in Global Marketing, Spring 2013 Authors Aleksandar Joshevski and Lucas Noordhoorn Supervisor Magnus Lagnevik Keywords Brand identity creation, entrepreneurship, business incubators, start-up, Sweden, Macedonia Research Questions In what way do start-ups that are part of business incubators located in Macedonia and Sweden create and build their brand identity? In what way do business incubators influence brand identity creation and building in startups that are located in Macedonia and Sweden? Purpose The purpose of this thesis is to conduct an exploratory study, in order to get a better understanding of brand identity relevance, creation and building across a diverse sample of countries and start-ups. Theory The theoretical framework of the thesis deals with three areas: Entrepreneurship, new ventures and start-ups; Brands, branding and related concepts; and Business incubators. READ MORE

  4. 4. Corporate Social Responsibility : The future of business or just a beautiful surface?

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Sophie Lindgren; Amanda Tuvhag; [2012]
    Keywords : Corporate Social Responsibility; marketing strategy; business ethics; sustainability; reputation; food industry; retailers; gap-model; perception; customers; retail store industry; expectation; environmentally certified; ecological products; fair trade;

    Abstract : Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. READ MORE

  5. 5. Customer Involvement In Service Innovation : Study of the bank industry

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Daniel Lindberg; Jimmie Borgqvist; [2011]
    Keywords : ;

    Abstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE