Essays about: "sample of advertising thesis"

Showing result 11 - 15 of 28 essays containing the words sample of advertising thesis.

1. 11. High-Dimensional Classification Models with Applications to Email Targeting

   University essay from KTH/Matematisk statistik

   Author : Anders Pettersson; [2015]
   Keywords : Statistical learning; logistic regression; random forest classifier; customer relationship management; customer targeting.; Statistisk inlärning; logistisk regression; random forest klassificerare; kundrelationshantering; kundinriktning.;

   Abstract : Email communication is valuable for any modern company, since it offers an easy mean for spreading important information or advertising new products, features or offers and much more. To be able to identify which customers that would be interested in certain information would make it possible to significantly improve a company's email communication and as such avoiding that customers start ignoring messages and creating unnecessary badwill. READ MORE

3. 12. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Yamiao Feng; [2015]
   Keywords : Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

   Abstract : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. READ MORE

4. 13. Men and their perception of gender stereotypes used in print advertisements

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Christina Freisleben; Nora Hesse; [2015]
   Keywords : gender stereotypes; traditional stereotypes; masculinity; femininity; advertising; perceptions; Business and Economics; Social Sciences;

   Abstract : This thesis deals with the question of how men perceive the usage of gender stereotypes in print advertisements. After reviewing existing literature in the field of gender stereotypes and their utilization in advertisements, a research gap has been identified in two areas: male gender stereotypes and perception of advertisements. READ MORE

5. 14. Big browser is watching you : How Information Privacy Concerns and Involvement affect Purchase Intentions in Online Personalized Advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Malin Karlsson; Sandra Karlsson; Amanda Malmberg; [2015]
   Keywords : Purchase intentions; Information privacy concerns IPC ; Online personalized advertising; Involvement;

   Abstract : Authors: Malin Karlsson, Sandra Karlsson, Amanda Malmberg Tutor: Dr. Setayesh Sattari Examiner: Prof. Anders Pehrsson Background: Consumers increasingly purchase products online due to the widespread use of the Internet. READ MORE

6. 15. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Axel Edgren; Christian Pedersen; [2014]
   Keywords : Media context effects; Print media; Print advertising; Loyalty effects; Media planning;

   Abstract : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. READ MORE