Essays about: "sample of advertising thesis"

Showing result 11 - 15 of 22 essays containing the words sample of advertising thesis.

  1. 11. M-commerce : M-commerce: a consumer perspective

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Nadal Marti; Venouil Charles; [2013]
    Keywords : m-commerce;

    Abstract : E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices. READ MORE

  2. 12. In an unexpected fashion - Effects of using brand-incongruent models in fashion ads

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Hellsten; Adam Åbonde; [2013]
    Keywords : Incongruity; Advertising; Attitude; CSR; Brand;

    Abstract : Every day we encounter an abundance of advertising messages that condition social behaviours. Negative changes in society are often attributed to this, creating a debate about the unwanted effects of advertising. READ MORE

  3. 13. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Johan Forshällen; David Knape; Oscar Carlsson; [2012]
    Keywords : Mobile marketing; E-mail marketing; Marketing channel evaluation; Consumer behavior.;

    Abstract : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. READ MORE

  4. 14. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

  5. 15. Mobile Display Advertising and Consumer Privacy : Mobile Ad Networks approach to Privacy, and their pointof view

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Fredrik Helander; [2010]
    Keywords : Advertising; Mobile marketing; Mobile advertising; SMS advertising; Privacy;

    Abstract : Research question: To what extent is mobile/SMS advertising privacy norms, associated with permission, relevance and control, applied to mobile display advertising contexts by mobile ad networks? How is this motivated?Purpose: The purpose of this thesis is to work as an initial step in the process of establishing what privacy norms that should be applied by mobile ad networks in mobile display advertising contexts. Insights generated, regarding potential impacts of the rapid development within the mobile advertising industry on how privacy issues are handled by mobile ad networks, are desired outcomes. READ MORE